haku: @author Dahlén, M. / yhteensä: 7
viite: 5 / 7
| Tekijä: | Dahlén, M. Lange, F. |
| Otsikko: | Real consumers in the virtual store |
| Lehti: | Scandinavian Journal of Management
2002 : SEP, VOL. 18:3, p. 341-363 |
| Asiasana: | Consumer behaviour Electronic shopping Electronic commerce Internet |
| Vapaa asiasana: | e-commerce |
| Kieli: | eng |
| Tiivistelmä: | This article deals with shopping on the Internet. On a basis of environmental psychology theory, the authors examine the effects of this new retail interface on consumer shopping behaviour. In an empirical study, they contrast Web shopping with physical store shopping. The findings show discrepancies with regard to the amount and form of purchase planning. |
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