haku: @author Mitra, D. / yhteensä: 7
viite: 3 / 7
| Tekijä: | Bohlmann, J. D. Colder, P. N. Mitra, D. |
| Otsikko: | Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety |
| Lehti: | Management Science
2002 : SEP, VOL. 48:9, p. 1175-1195 |
| Asiasana: | ENTRY CONDITIONS CONSUMERS EVALUATION QUALITY |
| Kieli: | eng |
| Tiivistelmä: | Several studies have demonstrated an order-of-entry effect on market share, suggesting that pioneers outperform later entrants. However, other research has pointed out the limitations of these studies and found evidence that many pioneers fail or have low market share. Given this background, the purpose of this research is to understand the conditions under which pioneers are more likely and also less likely to have an advantage. The authors propose a game-theoretic model that includes important sources of pioneer advantages as well as disadvantages. Specifically, the authors incorporate a pioneer advantage due to preemption in markets with heterogeneous tastes. |
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