haku: @author Borna, S. / yhteensä: 7
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| Tekijä: | Stearns, J.M. Borna, S. Oakenfull, G. |
| Otsikko: | Buying for love of country: assessing the ethics of patriotic appeals in advertising |
| Lehti: | Business and Society Review
2003 : WINTER, 108:4, p. 509-521 |
| Asiasana: | Advertising Emotions Ethics |
| Vapaa asiasana: | Patriotism |
| Kieli: | eng |
| Tiivistelmä: | Post-September 11 patriotic advertising appeals caused a major reaction in the popular and academic advertising press. This article asks, when is such use of patriotic appeals unethical and can systematic standard be established? To answer the question, the study examines the literature on the phenomenon of patriotism and identifies categories of appropriate and inappropriate use of patriotic appeals. |
SCIMA