haku: @author Gordon, W. / yhteensä: 7
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| Tekijä: | Gordon, W. |
| Otsikko: | What do consumers do emotionally with advertising? |
| Lehti: | Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 2-10 |
| Asiasana: | consumers advertising emotions |
| Kieli: | eng |
| Tiivistelmä: | This article explains the social and cultural role of advertising in people's lives. The objectives are following: to revisit the key hypotheses presented in three earlier articles and to demonstrate that thinking in each case was sound and can now been scientifically proven. It can lead to innovative and successful marketing solutions that align the interest of organizations with those of human beings. |
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