haku: @author Román, S. / yhteensä: 7
viite: 3 / 7
| Tekijä: | Román, S. |
| Otsikko: | The ethics of online retailing: a scale development and validation from the consumers' perspective |
| Lehti: | Journal of Business Ethics
2007 : MAY I, VOL. 72:2, p. 131-148 |
| Asiasana: | consumers ethics internet retailing trust |
| Vapaa asiasana: | online retailing |
| Kieli: | eng |
| Tiivistelmä: | This paper develops a reliable and valid scale to measure consumers' perceptions regarding the ethics of online retailers. It is shown that the four factors of the scale - security, privacy, non-deception and fulfillment/reliability - are strongly predictive of online consumers' satisfaction and trust. |
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