haku: @author Leone, R. P. / yhteensä: 7
viite: 3 / 7
| Tekijä: | Rust, R. T. Leone, R. P. |
| Otsikko: | The mixed-media dirichlet multinomial distribution : a model for evaluating television-magazine advertising schedules. |
| Lehti: | Journal of Marketing
1984 : FEB, VOL. 21:1, p. 89-99 |
| Asiasana: | ADVERTISING MEDIA NEWSPAPER ADVERTISING TELEVISION ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA