haku: @author Walters, P. G. P. / yhteensä: 7
viite: 6 / 7
| Tekijä: | Walters, P. G. P. |
| Otsikko: | International marketing policy : a discussion of the standardization construct and its relevance for corporate policy. |
| Lehti: | Journal of International Business Studies
1986 : SUMMER, VOL. 17:2, p. 55-69 |
| Asiasana: | INTERNATIONAL MARKETING BUSINESS POLICY STANDARDS |
| Kieli: | eng |
| Tiivistelmä: |
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