haku: @author Brentani, U. De / yhteensä: 7
viite: 6 / 7
| Tekijä: | Brentani, U. de Dröge, C. |
| Otsikko: | The company, product and market dimensions of new product decision scenarios. |
| Lehti: | International Journal of Research in Marketing
1985 : VOL. 2:4, p. 243-253 |
| Asiasana: | NEW PRODUCTS MULTIPLE CRITERIA DECISION MAKING MARKET RESEARCH PRODUCT DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA