haku: @author Schurr, P. H. / yhteensä: 7
viite: 3 / 7
| Tekijä: | Schurr, P. H. |
| Otsikko: | Effects of gain and loss decision frames on risky purchase negotiations. |
| Lehti: | Journal of Applied Psychology
1987 : AUG, VOL. 72:3, p. 351-358 |
| Asiasana: | DECISION MAKING RISK NEGOTIATION PURCHASING |
| Kieli: | eng |
| Tiivistelmä: | Researchers have suggested that preference for risky alternatives is influenced by positive and negative decision frames. A total of 26 teams of Master Business Administration MBA students in Experiment 1, and 12 teams of professional buyers in Experiment 2 were assigned to one of two conditions in a bargaining task.Results confirm findings on the causal relation between positive and negative decision frames and judgement. |
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