haku: @author Churchill, G. A. / yhteensä: 7
viite: 2 / 7
Tekijä: | Singh, S. N. Rothschild, M. L. Churchill, G. A. |
Otsikko: | Recognition versus recall as measures of television commercial forgetting. |
Lehti: | Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 72-80 |
Asiasana: | ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING |
Kieli: | eng |
Tiivistelmä: |
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