haku: @author Seringhaus, F. H. R. / yhteensä: 7
viite: 5 / 7
| Tekijä: | Seringhaus, F. H. R. |
| Otsikko: | Using trade missions for export market entry. |
| Lehti: | Industrial Marketing Management
1987 : NOV, VOL. 16:2, p. 249-255 |
| Asiasana: | EXPORT MARKETING |
| Kieli: | eng |
| Tiivistelmä: | A report is presented about the export market entry by industrial firms using and not using trade missions. The focus is on government supported trade missions. Important facets trade missions provide are listed. Government reports providing some insight into the usefulness of missions to exporters are examined. A comparison is presented about firms using and not using missions on foreign markets. The research methodology is described. Management orientation is analyzed. Market entry preparation is described, market entry decisions are examined. Differences in managerial and behavioral dimensions are identified. Implications for export marketing management are discussed. |
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