haku: @author Balderjahn, I. / yhteensä: 7
viite: 7 / 7
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| Tekijä: | Balderjahn, I. |
| Otsikko: | Die Kreuzvalidierung von Kausalmodellen. |
| Lehti: | Marketing: Zeitschrift fur Forschung und Praxis
1988 : FEB, VOL. 10:1, p. 61-73 |
| Asiasana: | RESEARCH MODELS TESTS |
| Kieli: | ger |
| Tiivistelmä: | The analysis of causal models has become an important part of marketing research. One of the most important problems is how to select an adequate causal model from among a number of alternative models. To do this the goodness-of-fit and overall measures of fit may be used and also the cross-validation procedure is recommended. This procedure selects out of a number of alternative models the one which has the highest predictive validity. |
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