haku: @author Jones, G. R. / yhteensä: 7
viite: 2 / 7
| Tekijä: | Jones, G. R. Butler, J. E. |
| Otsikko: | Cost, revenue, and business-level strategy. (!Cost analysis) (!Cost leadership) |
| Lehti: | Academy of Management Review
1988 : APR, VOL. 13:2, p. 202-213 |
| Asiasana: | STRATEGIC MANAGEMENT PRODUCT DIFFERENTIATION |
| Kieli: | eng |
| Tiivistelmä: | There is an ongoing debate as to whether the strategies of differentiation and cost leadership are mutually exclusive or whether they can be achieved simultaneously. Using transaction cost theory, a model of business-level strategy is developed that reconciles these divergent perspectives. It is argued that when transaction costs, production costs and revenue are considered within the calculus of a single model, the trade-off a firm faces when choosing a business strategy becomes clearer. |
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