haku: @author Kim, W. C. / yhteensä: 7
viite: 4 / 7
| Tekijä: | Kim, W. C. |
| Otsikko: | Developing a global diversification measure. |
| Lehti: | Management Science
1989 : MAR, VOL. 35:3, p. 376-383 |
| Asiasana: | DIVERSIFICATION |
| Kieli: | eng |
| Tiivistelmä: | A major problem in conducting global diversification research has been the measurement of global diversification. Two streams of research, each addressing a different dimension of corporate diversification, have contributed to the development of diversification measures. In analyzing global diversification, however, neither of these two separate approaches is satisfactory since they are unable to deal with both the international market and product dimensions. Therefore their integration is necessary. |
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