haku: @author Martin, B. / yhteensä: 7
viite: 5 / 7
| Tekijä: | Martin, B. |
| Otsikko: | Recruitment ad ventures |
| Lehti: | Personnel Journal
1987 : AUG, VOL. 66:8, p.46-63 |
| Asiasana: | RECRUITMENT ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: | The dominant trends in recruitment ads, the growing use of employee referral programs and successful campaigns are examined. It is pointed out that clients and agencies succeed when taking risk together. On the other hand, recruitment can benefit from product advertising's efforts. The changing demographics and a more sophisticated audience are referred to suggesting that companies must attract attention to their job opportunities in new media and more creative ways. |
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