haku: @author Blois, K. / yhteensä: 7
viite: 7 / 7
« edellinen | seuraava »
| Tekijä: | Hill, S.M. Blois, K. |
| Otsikko: | Research note New small technically-based firms and industrial distributors. |
| Lehti: | International Small Business Journal
1987 : SPRING, VOL. 5:3, p. 61-65 |
| Asiasana: | SMALL BUSINESS DISTRIBUTION MARKETING |
| Kieli: | eng |
| Tiivistelmä: | A review of the benefits for small firms through using distributors, instead of undertaking all the marketing activities themselves, based on data gained from 79 small firms, using questionnaires. The small firms sample. The distributors' sample. How large distributors do not use small firms as suppliers,because they cannot guarantee supplies in required quantities. The three main factors used by distributors to assess p large and small firms as potential suppliers. |
« edellinen | seuraava »
SCIMA