haku: @author Johnson, E. J. / yhteensä: 7
viite: 3 / 7
| Tekijä: | Johnson, E. J. Meyer, R. J. Ghose, S. |
| Otsikko: | When choice models fail: compensatory models in negatively correlated environments |
| Lehti: | Journal of Marketing Research
1989 : AUG, VOL. 26:3, p. 255-270 |
| Asiasana: | MARKETING RESEARCH LINEAR MODELS |
| Kieli: | eng |
| Tiivistelmä: | Linear compensatory models are widely believed to be capable of mimicking a wide range of functional forms, including noncompensatory heuristics. But this robustness to misspecification of functional form may fail when there are negative correlations among attributes in a choice set. Two laboratory experiments evaluate the extent to which such model failure might arise in natural contexts. |
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