haku: @author Brucks, M. / yhteensä: 7
viite: 5 / 7
| Tekijä: | Brucks, M. Schurr, P. |
| Otsikko: | The Effects of Bargainable Attributes and Attribute Range Knowledge on Consumer Choice Processes |
| Lehti: | Journal of Consumer Research
1990 : MAR, VOL. 16, p.409-419 |
| Asiasana: | CONSUMER CHOICE BRAND CHOICE CONSUMER INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | The bargaining purchase process is regarded as a multiattribute, multialternative choice in which the attribute values are subject to change. It is examined how bargainable attributes influence pre-purchase information search behaviour and choice outcomes. The role of the buyer's prior knowledge of attribute levels on bargaining and non-bargaining choice processes is also examined. |
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