haku: @author Winterling, K. / yhteensä: 7
viite: 5 / 7
| Tekijä: | Kinateder, T. Winterling, K. |
| Otsikko: | So bereiten Sie Ihr Marketing auf den Binnenmarkt vor. |
| Lehti: | Management-Zeitschrift Industrielle Organisation
1990 : VOL. 59:12, p. 67-70 |
| Asiasana: | SINGLE MARKET EUROPEAN INTEGRATION MARKETING STRATEGY CONSULTANTS CO-OPERATION |
| Kieli: | ger |
| Tiivistelmä: | The harmonization of the single European market is compelling numerous companies - also outside the European Community - to review their present position. It is shown how a company can make its marketing fit for European new economic realities step-by-step. Suggestions are made on how to deploy external consultants in a goal-oriented manner. The threats and opportunities of the single European market are reviewed and arguments are presented that the things have to be observed with regard to cooperation. |
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