haku: @author Moore, W. / yhteensä: 7
viite: 6 / 7
| Tekijä: | Moore, W. |
| Otsikko: | Factorial Preference Structure |
| Lehti: | Journal of Consumer Research
1990 : JUNE, VOL. 17, p.94-104 |
| Asiasana: | PRODUCT PREFERENCE CHOICE THEORY CONSUMER CHOICE |
| Kieli: | eng |
| Tiivistelmä: | A method of estimating factorial preference structures is presented and then used to examine systematic deviations from both a simple scalable and a hierarchical model of preference for two product classes, soft drinks and automobiles. Factorial preference structures represent a compromise between the Luce model and EBA. |
SCIMA