haku: @author Daugherty, P. J. / yhteensä: 7
viite: 7 / 7
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| Tekijä: | Cooper, M. B. Droege, C. Daugherty, P. J. |
| Otsikko: | How buyers and operations personnel evaluate service |
| Lehti: | Industrial Marketing Management
1991 : FEB, VOL. 20:1, p. 81-85 |
| Asiasana: | MARKETING SERVICE OPERATIONS MANAGEMENT RETAILING WHOLESALING DISTRIBUTION CHANNELS STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | The way how retailers and wholesalers select and evaluate suppliers is an important issue for manufacturers. The focus of the article is on two functional areas: 1. buying, whose responsibilities center on the creation of demand and 2. operations, whose responsibilities center on meeting demand. Research demonstrated that buying and operations find different criteria for evaluating suppliers. The results of a survey and of 24 in-depth follow-up interviews are presented. Recent trends are discussed. It is argued that operations are becoming an increasingly important component in the overall marketing strategies of all channel members. |
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