haku: @indexterm AFTER-SALES SERVICE / yhteensä: 70
viite: 21 / 70
| Tekijä: | Krogh, H. |
| Otsikko: | Offene Rechnung = Reform of the cost accounting of sales and distribution at a German company |
| Lehti: | Manager Magazin
1994 : OCT, VOL.24:10, p.184-190 |
| Asiasana: | COST ACCOUNTING GERMANY AFTER-SALES SERVICE MARKETING RESEARCH REGRESSION ANALYSIS |
| Kieli: | ger |
| Tiivistelmä: | The old traditional way in which the costs of sales and after-sales-services were calculated at the Miele & Cie. GmbH & Co., a German household equipment producer, caused a lot of problems for the managers of the firm: they didn't know, why the above mentioned costs within the sales bureaus of the firm varied so widely. The application of modern statistics provided more transparency in accounting and controlling. A very detailed analys of the salesa and marketing activity of the firm, based on multiple regression, was carried out by a specialist, and the consequent measure of the investigations was the integration of some functions of marketing. |
SCIMA