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| Tekijä: | Pollard, C. |
| Otsikko: | E-Service Adoption and Use in Small Farms in Australia: Lessons Learned from a Government-Sponsored Programme |
| Lehti: | Journal of Global Information Technology Management
2003 : VOL. 6:2, p. 45-63 |
| Asiasana: | AUSTRALIA AGRICULTURE FARMS ELECTRONIC COMMERCE |
| Kieli: | eng |
| Tiivistelmä: | E-commerce is increasing in use and expanding global business opportunities. One aspect of e-commerce that offers great benefits to sparsely populated, geographically remote countries is E-services. This entry level communication technology referred to interchangeably as online services, web-based services or e-services offers great potential to small firms without the risks associated with a total e-commerce commitment through online banking, EFT, EFTPOS, EDI, Fax, email and Internet access. Studies have primarily focused on the adoption of more complex e-commerce. This study goes beyond adoption to explore the impact of a government-sponsored e-services programme to improve communication activities of farmers in rural Australia. A survey was used to collect from a group of 75 growers in Northwest Tasmania. |
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