haku: @indexterm Production management / yhteensä: 708
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| Tekijä: | Kuhn, J. |
| Otsikko: | Der Gobal Payer-Ansatz im Automobilbau. * Daimler-Benz *Mercedes-Benz |
| Lehti: | Zeitschrift für Betriebswirtschaft
1998 : VOL. 68:9, p. 937-957 |
| Asiasana: | CAR INDUSTRY GLOBALIZATION PRODUCTION MANAGEMENT GERMANY |
| Kieli: | ger |
| Tiivistelmä: | The increased process of globalisation is forcing the automotive industry not only to sell but also to produce vehicles on a worldwide basis. This encapsulates regional differencies taking into account global standardisation as well as regional peculiarities. The different possibilities of globalisation are described by four basic types: ethno-, poly-, geo- and eclectocentric one. A dynamic view of these basic types reveals the development path of a global player company, Daimler-Benz, business segment passenger cars, section Mercedes-Benz, is going to move from an ethno-/ polycentric attitude to an eclectocentric one. These strategic changes are causing structural and process-related alterations in connection with new ideas for a worldwide management scorecard system. |
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