haku: @indexterm field research / yhteensä: 71
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| Tekijä: | Neck, C. Manz, C. |
| Otsikko: | Win/win research in the field: an innovative method without an innovative methodology |
| Lehti: | Journal of Managerial Psychology
1995 : VOL. 10:8, p. 24-30 |
| Asiasana: | TRAINING COSTS FIELD RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | An important but commonly overlooked issue in field research design is the balance of costs and benefits for academic researchers and organizations in which research is conducted. The article addresses the potential for the researcher and the organization from a research team from whose work both parties benefit. Based on an actual quantitative field research study , the paper suggests an approach to field research which includes mechanisms for creating such a win/win situation through innovative use of traditional methods. |
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