haku: @indexterm INDUSTRIAL MARKET RESEARCH / yhteensä: 71
viite: 10 / 71
| Tekijä: | Busch, J. |
| Otsikko: | Winning in industrial markets |
| Lehti: | Research Technology Management
1998 : JUL-AUG, VOL. 41:4, p. 48-54 |
| Asiasana: | RESEARCH TECHNOLOGY INDUSTRIAL MARKET RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | Marketing has been described as "the link between society's needs and its pattern of industrial response". But marketing, as it is studied, is disproportionately concerned with consumer markets. For industrial markets, especially for goods like raw materials that are near the bottom of the value chain, market success is driven by relative cost and performance. However, examination of the strategy alternatives in industrial markets, based on the cost and performance metric, shows that for the largest commercial success, the strategy of "low cost" appears more successful than "high performance". |
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