haku: @journal_id 1493 / yhteensä: 71
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| Tekijä: | Xia, Hongshen |
| Otsikko: | The status quo of macro marketing channel and thought on its development (original in Chinese) |
| Lehti: | Commercial Economy and Management (c)
1998 : 5, p.31-32 |
| Asiasana: | MACROMARKETING |
| Kieli: | chn |
| Tiivistelmä: | Overall, China's present marketing channel has played a positive role in the development of market economy and can promote the effective movement of social commodities. But there also exist some problems to solve as soon as possible, that is, the misunderstandings of production enterprises, which should be cleared up at the macro level of development of marketing channel. The basic principles of development of macro marketing channel are unification, opening, competition and order. The basic train of thought on the development of macro marketing channel is as follows: 1.The domestic market must be a unified and open market. 2. The members involving in marketing channel must be made up of many kinds of economic elements; 3.The organizational form of marketing channel must be guided correctly; 4.The role of price mechanism must be brought into full play. |
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