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| Tekijä: | Hui, Guangping Yan, Zhijun |
| Otsikko: | Three bases for creating China's brand names: concurrently talking about the internationalization of China's brand names (original in Chinese) |
| Lehti: | Commercial Economy and Management (c)
1998 : 4, p.35-38 |
| Asiasana: | BRAND NAMES MARKETING STRATEGY COMPANIES STRATEGIC MANAGEMENT |
| Kieli: | chn |
| Tiivistelmä: | Today, China's opening is expanding and her economic life has become increasingly internationalized. So China's brand names should be not only the domestic ones but also the international ones. It means that they should enjoy great popularity in the world market and have high market- occupying rate and can contend with the famous international brand names. To create China's brand names, we should start with enterprises, market and society with a view to implementing comprehensively China's strategy of development of brand names. Large-sized transnational enterprises are the subject of creating China's brand names. Domestic and international markets are the cradle of cultivating China's brand names. And the society is the support of creating China's brand names. |
SCIMA