haku: @journal_id 1493 / yhteensä: 71
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| Tekijä: | Li, Jie |
| Otsikko: | Adjustment of Chinese hotel enterprises' strategy of competition and its changes (original in Chinese) |
| Lehti: | Commercial Economy and Management (c)
1998 : 4, p.73-75 |
| Asiasana: | HOTEL MANAGEMENT CHINA |
| Kieli: | chn |
| Tiivistelmä: | In recent years, there emerge some new changes and characteristics in the supply-demand and operational environment of China's hotel industry, which has had great impact on hotel enterprises' strategy of competition. So hotel enterprises' strategy of competition. So hotel enterprises' strategy of competition will have the following adjustments and changes: 1.Marketing with discrepancy will replace marketing without discrepancy. 2.Competition among hotel enterprises will stress brands. 3.Price strategy will be based on quality, economic returns and control over cost. 4.The marketing strategy will shift from only use of a certain marketing factor to comprehensive use of combined factors. 5.The application of high-tech will promote innovation in marketing activities and, the course of service and production; etc.. |
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