haku: @indexterm INDUSTRIAL MARKET RESEARCH / yhteensä: 71
viite: 8 / 71
| Tekijä: | Schultz, R. J. Evans, K. R. Good, D. |
| Otsikko: | Intercultural interaction strategies and relationship selling in industrial markets. |
| Lehti: | Industrial Marketing Management
1999 : NOV, VOL. 28:6, p. 589-599 |
| Asiasana: | Industrial market research Market structure Competitive advantage Corporate culture |
| Kieli: | eng |
| Tiivistelmä: | The article demonstrates how capitalizing on an effective understanding of the buyer's corporate culture can be used by sellers to achieve a competitive advantage in developing and maintaining long-term buyer-seller relationships. |
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