haku: @journal_id 1493 / yhteensä: 71
viite: 4 / 71
| Tekijä: | Wang, Ruifeng |
| Otsikko: | Developments and exploration of business promotion (original in Chinese) |
| Lehti: | Commercial Economy and Management (c)
1999 : 1, p.36-38 |
| Asiasana: | RETAILING SELLING SALES METHODS SALES |
| Kieli: | chn |
| Tiivistelmä: | As a kind of sales methods, business promotion possess obvious nature of effectiveness in a given period, the nature of variety, the nature of directness and it can produce the desired result in a short time in the aspect of sales promotion. Currently, the methods of business promotion in the retailing shopping center in Beijing mainly include the following types: 1. Current general preferential card. 2. 3. sales in limited period; 4. Sales by self-fixed price; 5. auction. The forementioned methods of business promotion has its positive effect during the intensified competition in retailing, but in the course of its operation, we must pay attention to the following questions: 1. Aiming at choice of goal; 2. Innovation of utilizing methods; 3. Combination in the strategic plan and preparation; and so on. |
SCIMA