haku: @indexterm INDUSTRIAL MARKET RESEARCH / yhteensä: 71
viite: 2 / 71
Tekijä:Celuch, K. G.
Kasouf, C. J.
Peruvemba, V.
Otsikko:The effects of perceived market and learning orientation on assessed organizational capabilities
Lehti:Industrial Marketing Management
2002 : SEP, VOL. 31:6, p. 545-554
Asiasana:Organizational performance
Learning
Industrial market research
Kieli:eng
Tiivistelmä:The study explores the effects of managerial representations of market and learning orientation on perceived industrial firm capabilities. It supports hypotheses relating to independent effects of market and learning orientation viewpoints on perceptions of specific capability domains.
SCIMA tietueen numero: 237550
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