haku: @indexterm Industrial market research / yhteensä: 71
viite: 2 / 71
Tekijä: | Celuch, K. G. Kasouf, C. J. Peruvemba, V. |
Otsikko: | The effects of perceived market and learning orientation on assessed organizational capabilities |
Lehti: | Industrial Marketing Management
2002 : SEP, VOL. 31:6, p. 545-554 |
Asiasana: | Organizational performance Learning Industrial market research |
Kieli: | eng |
Tiivistelmä: | The study explores the effects of managerial representations of market and learning orientation on perceived industrial firm capabilities. It supports hypotheses relating to independent effects of market and learning orientation viewpoints on perceptions of specific capability domains. |
SCIMA