haku: @indexterm INDUSTRIAL MARKET RESEARCH / yhteensä: 71
viite: 36 / 71
| Tekijä: | Sarin, S. |
| Otsikko: | Industrial market research in India. |
| Lehti: | Industrial Marketing Management
1987 : NOV, VOL. 16:2, p. 257-264 |
| Asiasana: | INDUSTRIAL MARKET RESEARCH INDIA |
| Kieli: | eng |
| Tiivistelmä: | A report is presented about the state of the art of industrial marketing research in India. Some figures are presented about the economy of the country. The role of marketing research in business is outlined. Company groups are described as committed to marketing research, as indifferent, as ad hoc users of research methods, and as ignorant and suspicious. A general orientation scale is outlined. Types of research are discussed. Methods and topics of data collection are analyzed. Marketing research costs are examined. Professional market research is described as a growing sector. Future prospects are summarized. |
SCIMA