haku: @indexterm INDUSTRIAL MARKET RESEARCH / yhteensä: 71
viite: 33 / 71
Tekijä: | Karakaya, F. Stahl, M. J. |
Otsikko: | Barriers to entry and market entry decisions in consumer and industrial goods markets. |
Lehti: | Journal of Marketing
1989 : APR, VOL. 53:2, p. 80-91 |
Asiasana: | CONSUMER MARKETS INDUSTRIAL MARKET RESEARCH PRODUCT DIFFERENTIATION DECISION MODELS |
Kieli: | eng |
Tiivistelmä: |
SCIMA