haku: @indexterm Industrial market research / yhteensä: 71
viite: 34 / 71
Tekijä: | Day, E. Fox, R.J. Huszagh, S.M. |
Otsikko: | Segmenting the global market for industrial goods: issues and implications |
Lehti: | International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 14-27 |
Asiasana: | SEGMENTATION INDUSTRIAL MARKET RESEARCH MARKET ECONOMY |
Kieli: | eng |
Tiivistelmä: | An illustration of the first step in identifying global industrial markets, providing some implications for practitioners, with a discussion of the use of the stage of economic development as a basis for segmentation, using a factor analytic and clustering approach to segmentation. The issues related to the choice of economic indicators. Methodology and implications for industrial marketing. Five Tables provide data. |
SCIMA