haku: @indexterm field research / yhteensä: 71
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| Tekijä: | Scott, C. Klein, D. M. Bryant, J. |
| Otsikko: | Consumer response to humor in advertising: A series of field studies using behavioral observation. |
| Lehti: | Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 498-501 |
| Asiasana: | CONSUMER BEHAVIOUR ADVERTISING ADVERTISING RESEARCH FIELD RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA