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| Tekijä: | Beeth, G. |
| Otsikko: | Multicultural managers wanted (Personalqualifikation; Personalmanagement) |
| Lehti: | Management Review
1997 : MAY, VOL. 86:5, p. 17-21 |
| Asiasana: | |
| Vapaa asiasana: | MULTINATIONALE UNTERNEHMEN, MANAGER |
| Kieli: | eng |
| Tiivistelmä: | You cannot motivate anyone, especially someone of another culture, until you have been accepted by that person. A multilingual salesperson can explain the advantages of a product in other languages, but a multicultural salesperson can motivate foreigners to buy it. That is a critical difference. |
SCIMA