haku: @journal_id 69 / yhteensä: 714
viite: 174 / 714
| Tekijä: | Curren, M.T. Folkes, V.S. Steckel, J.H. |
| Otsikko: | Explanations for successful and unsuccessful marketing decisions: the decision maker's perspective. |
| Lehti: | Journal of Marketing
1992 : VOL.56:2, p.18-31 |
| Asiasana: | MARKETING PLANNING DECISION MAKING BUSINESS GAMES SIMULATION MANAGERIAL EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA