haku: @journal_id 69 / yhteensä: 714
viite: 148 / 714
| Tekijä: | |
| Otsikko: | Legal developments in marketing |
| Lehti: | Journal of Marketing
1993 : OCT, VOL. 57:4, p. 126-132 |
| Asiasana: | DEVELOPMENT MARKETING PRICES COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | The topical outline of the developments in the legal environments in which marketing functions is presented here. Since only the most important cases as evaluated by the editorial staff are presented, the lack of important cases may lead to the absence of entries under one or more subtopics. For individual items covered, more detailed information may be obtained by reference to the source cited. Topical outline includes: (1) regulation of monopolistic methods, (2) regulation of product characteristics, (3) regulation of price competition, (4) regulation of channels of distribution, (5) regulation of advertising and promotional methods, (6) regulation of intellectual property, (7) procedural and miscellaneous developments. |
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