haku: @journal_id 69 / yhteensä: 714
viite: 147 / 714
| Tekijä: | |
| Otsikko: | Legal developments in marketing |
| Lehti: | Journal of Marketing
1993 : JUL, VOL. 57:3, p. 115-122 |
| Asiasana: | DEVELOPMENT MARKETING COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | The following topics are discussed in this section: (1) regulation of monopolistic methods (market control, collusive practices, market exclusion tactics); (2) regulation of product characteristics (product quality and safety standards, packing and labeling, credit terms and conditions of sale); (3) regulation of price competition (price discrimination, price control); (4) regulation of channels of distribution; (5) regulation of advertising and promotional methods; (6) regulation of intellectual property; (7) procedural and miscellaneous developments. |
SCIMA