haku: @journal_id 69 / yhteensä: 714
viite: 144 / 714
| Tekijä: | |
| Otsikko: | Legal developments in marketing |
| Lehti: | Journal of Marketing
1993 : JAN, VOL. 57:1, p. 102-110 |
| Asiasana: | MARKETING DEVELOPMENT CONTROL |
| Kieli: | eng |
| Tiivistelmä: | The U.S. Department of Justice and the Federal Trade Commission have jointly issued Horizontal Merger Guidelines which describe in detail the analysis those agencies will undertake in deciding whether a prospective merger may substantially lessen competition in violation of the antitrust laws. The guidelines are analyzed in the section "Regulation of monopolistic methods". Other items of topical outlines include regulation of product characteristics, regulation of price competition, regulation of channel distribution, regulation of advertising and promotional methods. |
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