haku: @journal_id 69 / yhteensä: 714
viite: 77 / 714
| Tekijä: | Frankwick, G. |
| Otsikko: | Evolving patterns of organizational beliefs in the formation of strategy |
| Lehti: | Journal of Marketing
1994 : APR, VOL. 58:2, p. 96-110 |
| Asiasana: | STRATEGY MANAGERS RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | By examining marketing's strategic role through the lenses of managers operating throughout the organizational structure, researchers and strategists can gain special insights. Adopting a structural-cognitive perspective, the authors employed a longitudinal design, coupled with snowball sampling, to explore the beliefs and changes in beliefs of key actors in a major strategic decision. The results show a dramatic conflict across functions in the interpretation of a proposed new strategy and its consequences. |
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