haku: @journal_id 69 / yhteensä: 714
viite: 77 / 714
Tekijä: | Frankwick, G. |
Otsikko: | Evolving patterns of organizational beliefs in the formation of strategy |
Lehti: | Journal of Marketing
1994 : APR, VOL. 58:2, p. 96-110 |
Asiasana: | STRATEGY MANAGERS RESEARCH |
Kieli: | eng |
Tiivistelmä: | By examining marketing's strategic role through the lenses of managers operating throughout the organizational structure, researchers and strategists can gain special insights. Adopting a structural-cognitive perspective, the authors employed a longitudinal design, coupled with snowball sampling, to explore the beliefs and changes in beliefs of key actors in a major strategic decision. The results show a dramatic conflict across functions in the interpretation of a proposed new strategy and its consequences. |
SCIMA