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| Tekijä: | Drumwright, M. |
| Otsikko: | Socially responsible organisational buying: environmental concern as a noneconomic buying criterion |
| Lehti: | Journal of Marketing
1994 : JUL, VOL. 58:3, p. 1-19 |
| Asiasana: | ORGANIZATION BUYING ENVIRONMENT |
| Kieli: | eng |
| Tiivistelmä: | The greening of corporate America has added a new and different type of criterion to some organizational buying decisions - social responsibility. Scholars have given little attention to such noneconomic buying criteria. On the basis of a study of 35 buying processes in ten organizations and an in-depth examination of 21 of those processes, the author addresses how and why socially responsible buying comes about in different organizations. |
SCIMA