haku: @journal_id 69 / yhteensä: 714
viite: 72 / 714
| Tekijä: | Clark, T. |
| Otsikko: | National boundaries, border zones, and marketing strategy: a conceptual framework and theoretical model of secondary boundary effects |
| Lehti: | Journal of Marketing
1994 : JUL, VOL. 58:3, p. 67-80 |
| Asiasana: | MARKETING STRATEGY MODELS |
| Kieli: | eng |
| Tiivistelmä: | Although national boundaries figure centrally in the definition of international marketing, the topic has not been explored fully. The author attempts to remedy this by surveying national boundary concepts and introducing a theoretical model and propositions describing the influence land boundaries have on actors in their immediate vicinity, the border zone. National boundaries affect the economies of nations at two levels, says Clark. |
SCIMA