haku: @journal_id 69 / yhteensä: 714
viite: 59 / 714
| Tekijä: | Kalwani, M. Narayandas, N. |
| Otsikko: | Long-term manufacturer-supplier relationships: do they pay off for supplier firms? |
| Lehti: | Journal of Marketing
1995 : JAN, VOL. 59:1, p. 1-16 |
| Asiasana: | MARKETING PAY SUPPLY |
| Kieli: | eng |
| Tiivistelmä: | In this study, the authors empirically assess the impact of long-term relationships with specific customers on the performance of supplier firms using cross-sectional and longitudinal information available in the Compustat collection of data bases and the Compact Disclosure data base. The results indicate that maintaining long-term relationships with select customers does not come at the expense of the rate of sales growth. |
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