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| Tekijä: | Lichtenstein, D. R. Netemeyer, R. G. Burton, S. |
| Otsikko: | Distinguishing coupon proneness from value consciousness. An acquisition/ transaction utility theorie perspective (Kaufverhalten; Verbraucherforschung) |
| Lehti: | Journal of Marketing
1990 : JUL, VOL. 4C - 54:3, p. 54-67 |
| Asiasana: | |
| Vapaa asiasana: | VERKAUFSFÖRDERUNG |
| Kieli: | eng |
| Tiivistelmä: | A major premise of research is that for some consumers, the conceptually related but distinct psychological construct of 'value consciousness' at times may also underlie the behaviour of responding to coupon promotions, suggesting that coupon proneness should not be equated with coupon redemption behavior. |
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