haku: @journal_id 69 / yhteensä: 714
viite: 213 / 714
| Tekijä: | Dickson, P. R. Sawyer, A. G. |
| Otsikko: | The price knowledge and search of supermarket shoppers (Kaufverhalten; Verbraucherforschung) |
| Lehti: | Journal of Marketing
1990 : JUL, VOL. 4C - 54:3, p. 42-53 |
| Asiasana: | |
| Vapaa asiasana: | SUPERMARKT |
| Kieli: | eng |
| Tiivistelmä: | A model of grocery shopper response to price and other point-of-purchase information was developed and hypotheses were tested by using observations and interviews. The findings suggest that shoppers tended to spend only a short time making their selection and many did not check the price of the item they selected. Other results on point-of-purchase information processing and behavior are discussed. |
SCIMA