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| Tekijä: | Holak, S. L. Reddy, S. K. |
| Otsikko: | Effects of a television and radio advertising ban : a study of the cigarrette industry. |
| Lehti: | Journal of Marketing
1986 : OCT, VOL. 50:4, p. 219-227 |
| Asiasana: | ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING USA CIGARETTE INDUSTRY COMMERCIAL LAW |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA