haku: @journal_id 69 / yhteensä: 714
viite: 297 / 714
Tekijä: | |
Otsikko: | AMA task force on the development of marketing thought : Developing, disseminating, and utilizing marketing knowledge. |
Lehti: | Journal of Marketing
1988 : OCT, VOL. 52:4, p. 1-25 |
Asiasana: | MARKETING INFORMATION MARKETING RESEARCH DOCTORAL RESEARCH RESEARCH ASSOCIATIONS |
Kieli: | eng |
Tiivistelmä: |
SCIMA